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Body composition scanning is one of the most powerful tools a gym can offer. The problem has never been the technology. It’s been the gap between the scan and what […]

The previous four posts in this series were written for operators already running medical fitness programs. This one is written for a different reader: the commercial operator who is seriously […]

The physician is not the only audience for your outcomes data. They are the most immediate ones; the referral relationship depends on closing the feedback loop described in Post 2. […]

Before a physician refers a patient to your facility, they make a judgment. It is not a formal evaluation. It happens quickly, often unconsciously, based on whatever signals are available […]

The BMC study that opened this series asked primary care providers at a hospital-affiliated medical fitness facility why they weren’t referring patients to the facility’s own exercise program. Eighty-eight percent […]

The Operational Reality of Medical Fitness (And Why Most Content Gets It Wrong) A 2017 study published in BMC Health Services Research documented something that should serve as a standard […]

Managing fitness assessments shouldn’t feel like wrestling with outdated technology. Yet countless personal training managers and clinic operators find themselves stuck with legacy software that breaks down at the worst […]

Most fitness business owners assume HIPAA compliance is only for hospitals and medical clinics. This assumption could put your personal training operation at serious legal and financial risk. Here’s what […]