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The previous four posts in this series were written for operators already running medical fitness programs. This one is written for a different reader: the commercial operator who is seriously […]

The physician is not the only audience for your outcomes data. They are the most immediate ones; the referral relationship depends on closing the feedback loop described in Post 2. […]

Before a physician refers a patient to your facility, they make a judgment. It is not a formal evaluation. It happens quickly, often unconsciously, based on whatever signals are available […]

The BMC study that opened this series asked primary care providers at a hospital-affiliated medical fitness facility why they weren’t referring patients to the facility’s own exercise program. Eighty-eight percent […]

The Operational Reality of Medical Fitness (And Why Most Content Gets It Wrong) A 2017 study published in BMC Health Services Research documented something that should serve as a standard […]

A single program running well at one location is a good business decision. The same program delivered consistently across five, ten, or twenty locations is a competitive advantage most operators […]

You’ve built the program. You have the one-sheet, the assessment protocol, and the phase structure. What you don’t have yet is a trainer team that understands why any of that […]

Here’s something most PT directors don’t think to measure: what happens to general membership retention for clients who complete a structured program, compared to members who never bought PT at […]